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Furniture sales below expectations at DITF

Furniture sales below expectations at DITF

Furniture retailers at this year’s Dhaka International Trade Fair (DITF) have reported lower than usual footfall and sluggish sales. 

Legacy Furniture showroom in-charge SK Sadiqul Islam attributed the slump in sales to “the overall low customer turnout at the fair”. 

The Dhaka Tribune found most of the furniture stores almost completely empty except for the sales executives and a few wandering customers. One customer ambling around a furniture store said she was not really looking to buy any furniture, and was “just window shopping”. 

Despite major discounts being offered at most of the stalls, furniture companies have been unable to attract customers. Discounts range from 5% at some stalls to as high as 25% at others. 

Although a wide range of products were available at the stalls, most could be bought elsewhere in Dhaka. 

“Few of the unique designs are first unveiled at the DITF showrooms, and later at other showrooms,” said Md Firoz Rahman, senior assistant manager of retail sales at Navana Furniture. 

The price and discounts were eligible throughout all the stores of the respective companies located in different parts of the country. 

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